10 top tips for
photographing your
property
There's no doubt that a photograph or two makes your property ad
more attractive to buyers. But photographing interiors can be
difficult: all too often we come away with a shadowy mess that
doesn't show anything, or an over-exposed shot of the window. Here
are our top tips for making the best of your rental property's
photographs:
1. Show the inside! Prospective tenants can't judge your
property from a shot of the outside (even though the outside is
much easier to shoot). You'd be amazed how many landlords only
include an exterior shot.
2. Make sure you include the living room: tenants tell us it's
the most important one when they're deciding whether to view.
Including decent quality photographs of all the rooms will attract
more interest to your advert.
3. Take time to compose your picture, don't just snap. Focus on
the most interesting aspect of the room. An "aspirational" shot of
one corner can be much better than a wide-angle shot of an
unremarkable room.
4. Remove clutter. Someone once said that photographing
interiors is "10% creativity and 90% moving furniture". You don't
have to show both sofas in a living room if it'll make the
photograph look better with only one. And those pictures and vases
that look great in real life will look messy in a small photograph,
so put them away.
5. Avoid bright windows: they upset the camera and cast too many
shadows. Dusk can be a great time to take pictures, but be prepared
to photograph different rooms in the same property at different
times of day as the sun moves around the building. Drawing the
curtains can work, especially in bedrooms.
6. If you can't keep the daylight soft, put the lights on. Often
interior lighting causes a yellow or other colour cast on your
pictures, so adjust the white balance on your camera for the type
of lighting in the room.
7. Turn the flash off. On-camera flashes cause uneven lighting
in pictures. Use a tripod or balance your camera on a table
instead: that way your camera can use a longer exposure and
shouldn't need the flash.
8. Keep the camera straight. Pointing up or down can distort
vertical lines in the room and make proportions look all wrong.
9. Take a lot of shots. If you have a digital camera, it costs
no more to take a dozen or more shots: the more pictures you have,
the better your chance of a great shot!
10. Finally, don't forget to edit. Most cameras come with basic
image-editing software that will let you easily brighten shadowy
pictures or crop out the coffee mug you forgot to move.
For more tips and advice for landlords, check out
our blog and follow @AvoidTheVoids on
Twitter.